![]() ![]() In all these cases, you should be thinking of yourself as Wikipedia for your niche. ![]() It’s easy to understand that “what is” pages aren’t good solely for the purpose of driving traffic to your website through organic search, but also for educating your potential customers about your products and services. Thus, if you’re running an LMS – software that helps businesses with their training needs – this is a page that you should have on your website. In the first stages of the user’s lifecycle journey, the user is searching for solutions based on their problems and needs. Besides being a good opportunity though, it’s also essential on a business level. “how to write a blog post”, as many times as possible, as it is to be contextually relevant.įor example, for the term “how to start an online business”, you can see that some relevant terms or entities that we need to include are:Īll in all, we could say that this is a good term to go after. ![]() Thus, it’s really not as important to include the target term, e.g. What does that mean? The way search engines get context on a certain piece of content nowadays is through entities. Make sure to set up your writing process accordingly and don’t forget to satisfy the intent behind the term that brought someone to your post.Īlso, the right use of entities is essential here. Not every “how to” post has to be “the ultimate guide” on the topic, but in general, bloggers and brands usually cover the topics in-depth in their “how to” guides. Usually, these posts require a fair amount of words to be competitive – not that the number of words is a definitive ranking factor – and an in-depth analysis of the process you’re trying to break down. When creating how to blog posts, you have to be prepared to go deep with your content creation.
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